Sara Sanford

Executive Director, Gender Equity Now (GEN)
Sara Sanford is the Executive Director of Gender Equity Now (GEN) and the architect behind the GEN Certification, the first gold standard for gender parity in U.S. businesses. In her financial services career, she identified opportunities to address gender disparities as a force multiplier for growth and spearheaded John Hancock’s first broker-dealer initiative focused on women and wealth. She has authored articles on gender inequities in finance and socially responsible investing and delivered a TEDx talk on the power data holds to transform workplace culture.

Latest Articles

Seeking Investment Opportunities For Beginners

For many Americans that have worked hard to save, investing their wealth in the stock market can sound risky. Sara Sanford exposes how failing to invest can actually be even riskier, and offers steps beginning investors can take to minimize risk while generating investment income. Learn more at the Financial Freedom Studio.

Beyond The Wage Gap - Financial Feminism

Many of us have heard about the wage gap, but the less discussed retirement income gap can be just as influential. The women who start taking steps today to protect and grow their wealth can change the story of women in retirement. Learn more at the Financial Freedom Studio.