Sara Sanford

Executive Director, Gender Equity Now (GEN)
Sara Sanford is the Executive Director of Gender Equity Now (GEN) and the architect behind the GEN Certification, the first gold standard for gender parity in U.S. businesses. In her financial services career, she identified opportunities to address gender disparities as a force multiplier for growth and spearheaded John Hancock’s first broker-dealer initiative focused on women and wealth. She has authored articles on gender inequities in finance and socially responsible investing and delivered a TEDx talk on the power data holds to transform workplace culture.

Latest Articles

Silver Linings Playbook (Part 3): You and Your Advisor

Watching the market take a hit can make it difficult to stay in the game, but a trusted advisor can be the best coach for keeping your focus long-term. Short-term volatility shouldn’t cost you your long-term dreams. Learn how to partner with your advisor in a recession to stay on track. Learn more at the Financial Freedom Studio.

Silver Linings Playbook (Part 2): Stay the Course

Navigating the news during a market downturn can make it difficult to keep heightened emotions in check. Sara Sanford highlights factors to consider to understand the broader context of a downturn and make rational decisions that can benefit you in the long run. Learn more at the Financial Freedom Studio.

Silver Linings Playbook (Part 1): Your Personal Plan

It’s normal to react to a market downturn by wanting to jump ship. Those who keep their eye on the bigger financial picture and long-term goals, however, can be rewarded for their patience. No matter where you are in your investing journey, you can find a silver lining to a market downturn. Learn more at the Financial Freedom Studio.

Seeking Investment Opportunities For Beginners

For many Americans that have worked hard to save, investing their wealth in the stock market can sound risky. Sara Sanford exposes how failing to invest can actually be even riskier, and offers steps beginning investors can take to minimize risk while generating investment income. Learn more at the Financial Freedom Studio.

Beyond The Wage Gap - Financial Feminism

Many of us have heard about the wage gap, but the less discussed retirement income gap can be just as influential. The women who start taking steps today to protect and grow their wealth can change the story of women in retirement. Learn more at the Financial Freedom Studio.